Privacy Policy

At iCheaping, we prioritize user privacy and understand the importance of addressing privacy concerns within our community. This Privacy Policy outlines how ViralGrowth Network and its affiliated digital properties (referred to as the “Company,” “we,” “us,” or “our”) collect, utilize, disclose, and manage personal information in association with our websites (the “Sites”), mobile applications (the “Apps”), and the encompassing content, services, products, and additional features provided on or through those Sites and Apps (collectively, the “Services”).

What Personal Information Do We Collect? 

Information You Provide to Us

The collection of personal information by iCheaping is contingent upon your interaction with our Services and the voluntary information you provide. The types of personal information we may gather include:

  • Contact Information: This encompasses your name, contact details (such as postal address and email address), event or conference registration details (including dietary restrictions or photos and videos taken at events), and communication preferences.
  • Inquiry Information: Information provided in messages through forms, surveys, email, or phone, as well as details submitted when signing up for newsletters.
  • Account Information: Details like name, username, account ID, date of birth, contact information, profile information, saved or bookmarked items (e.g., articles or recipes), payment and purchase history, subscription details, enrolled courses, and Stock Simulator results.
  • Financial Information: This includes credit and debit card details, bank account and routing number, and billing and shipping addresses.
  • Demographic Information: Data such as age, gender, race, income, occupation, marital status, household/family status (including size and length of residence).
  • Health- or Fitness-Related Information: Information related to exercise levels, weight-loss goals, dietary preferences, and other health and wellness details.
  • User-Generated Content: Personal information voluntarily shared in forums, discussions, comments, reviews, or any other participation on the Services. Note that such information may be visible to the public, so caution is advised with sensitive details.
  • Contest, Sweepstakes, and Survey Information: Details provided during contest or sweepstakes entries, responses to surveys or questionnaires, and the content of testimonials.
  • Inferences About Your Interests, Preferences, and Other Behavioral Data: This involves deducing your interests, preferences, and behavioral data, including hobbies, favorite foods, purchases, recipes, consumption patterns, and health and fitness information.

Information Automatically Collected


Similar to many online platforms, we and our third-party partners may automatically gather information, both provided by you and related to your device and Service usage, when you interact with our Services. To facilitate this, we employ cookies and various tracking technologies (such as pixels, SDKs, APIs, scripts, location-identifying technologies, and logging technologies) in connection with our Services. This allows us and our third-party partners to collect and store the information outlined in this section (and elaborated upon in other sections) for our mutual purposes.

The automatically collected information encompasses:

  • Device Data: This includes internet protocol (IP) address, operating system, device type and version, browser type and version, browser ID, entered URL, referring page, date/time of visit, user agent string data, time spent on our Services, and any encountered errors. Device data may intersect with other categories mentioned below.
  • Analytics/Usage Data: Path taken to, through, and upon exiting our Services, user activity on or in connection with our Services (e.g., pages visited, links clicked, videos watched), metrics on email engagement, and insights into attachments or links opened, clicked, or viewed (e.g., via pixels). Third-party tools may also capture information on user interactions, such as mouse movements, scrolling, clicks, keystroke activity, and other browsing, search, or purchasing behaviors.
  • Location Data: Geographic location, potentially collected through permissions within the app operating system or browser functionality.
  • Advertising/Advertising Measurement Data: Information linked to your views or clicks on advertisements served on our Services. This may include cookie IDs or other identifiers (e.g., iOS IDFA, Google AAID), device metadata, analytics/usage data, and location data, all used for advertising purposes (personalized or otherwise) or facilitating advertising measurement and attribution to enhance the optimization and understanding of ad campaigns. For more detailed insights into our and our third-party partners’ data collection and online advertising practices, please refer to additional information available.

Third-Party Sources

Additionally, we acquire personal information from third-party sources, often consolidating it with information we collect automatically or directly from individuals. The same categories of personal information described earlier may be received from the following third parties:

  • Other Users who Interact with our Services: Information may be received from other users engaging with our Services.
  • Business Partners: Our business partners, offering products or services on our Services or elsewhere, may provide information. This includes marketing/advertising and analytics partners facilitating the buying and selling of advertising inventory, measuring ad campaign effectiveness, or informing business analytics.
  • Social Media Networks: Interaction with our Services through social media networks may result in information sharing. For instance, logging in through a social network or engaging with content on platforms like Facebook, Instagram, Twitter, etc., can provide us with profile information and other shared details.
  • Information From Authentication Services: Parts of our Service may enable login through third-party social networks or authentication services like Facebook or Google. These services authenticate identity and offer the option to share certain personal information, aiding in account authentication, service provision, user communication, and advertising/marketing purposes.
  • Service Providers: Entities providing services on our behalf, such as payment processors, surveyors, and third parties handling marketing/advertising and analytics activities, may collect personal information and share it with us.
  • Information Providers: We may periodically obtain data from third-party information providers to correct or supplement collected personal information. This includes updating contact details or obtaining demographic information.
  • Other Sources: Personal information may be collected from sources such as publicly available platforms, third-party data providers, brand partnerships, or through transactions like mergers and acquisitions.

How We Utilize Personal Information:

We employ your information for diverse purposes, including:

  • To Fulfill Your Requests and Provide Services: This involves making our Services and Dotdash Meredith products accessible to you, facilitating account access, addressing inquiries, and offering user support. Additionally, we manage payments, send service/transaction-related messages, save user preferences, and communicate about events, programs, contests, and promotions.
  • To Personalize Your Experience: Enhancing your interaction with our Services by providing tailored content, products, or services based on your interests and deemphasizing content you’ve already engaged with.
  • For Marketing Purposes: Keeping you informed about new features, updates, products, and special offers. We may use your information to deliver ads about our products or other offerings we, or our advertising partners, believe may interest you. Individual and aggregate information may also inform broader marketing and advertising campaigns by us and our third-party partners.

How Do We Share Personal Information?

The personal information collected from you is utilized by all companies and brands within the Dotdash Meredith publishing family. Additionally, we may disclose personal information to third parties, including:

  • Third Parties At Your Request: You have the option to share your activities on the Services with friends through email, text, or various social media networks.
  • Promotional Partners: Information may be shared with third parties with whom we collaborate for contests, surveys, sweepstakes, or other joint promotional activities.
  • Marketing and Strategic Business Partners: Sharing information with marketing/advertising, analytics, and other business partners for purposes such as providing information, conducting marketing/advertising activities, informing business analytics, or other business/commercial purposes described in their privacy policies or our privacy policy.
  • Online Advertising Partners: Information may be shared with third-party online advertising partners or these partners may collect information from you on our Services to facilitate online advertising and related measurement/attribution activities.
  • The Public: When you provide feedback or post user content, your information may be displayed on our Services or social media pages. Engaging with us on social media may involve tagging your social media account or others for attribution.
  • With Your Consent, At Your Direction, or Where Notice is Provided: Beyond the sharing outlined in this Privacy Policy, we may share information with third parties whenever you consent or direct such sharing or when notice is provided.
  • Service Providers and Advisors: Personal information may be shared with third-party vendors and service providers for various services, including marketing, advertising, analytics, mailing, email services, tax/accounting, product fulfillment, delivery, payments processing, data enhancement, fraud prevention, web hosting, or analytics.
  • Purchasers and Third Parties in Connection With a Business Transaction: Information may be disclosed to third parties in corporate transactions like mergers, sales, reorganization, change of control, acquisition, or bankruptcy proceedings.
  • Law Enforcement, Regulators and Other Parties For Legal Reasons: Personal information may be disclosed to third parties as required by law, subpoena, or when reasonably necessary to comply with law enforcement requests, enforce our Terms of Use, protect the security or integrity of our Services, or exercise/protect the rights, property, or personal safety of our organization, visitors, or others.

In connection with the above, information may be shared in an aggregated or anonymized form that does not reasonably identify you.

How Do We Protect Personal Information?

We employ reasonable administrative, technical, and physical safeguards to protect the personal information you provide from accidental, unlawful, or unauthorized access, alteration, disclosure, destruction, loss, or use. While we strive for a secure environment, no system is entirely impenetrable, and we cannot guarantee constant security. Therefore, you assume some risk concerning the information you provide through any digital property, including our Services. If you discover vulnerabilities on our Sites, please report them.

Links to Third-Party Websites or Services:

Our Services may feature links to digital properties controlled by third parties, each with its own privacy notices or policies. We recommend reviewing these policies as we are not responsible for the content, usage, terms, or privacy policies of properties beyond our control.

Policy for Children’s Personal Information:

Our Services are not intended for children under the age of 16 (or the equivalent age in your jurisdiction). We do not knowingly collect or solicit personal information from such individuals. If unintentional collection occurs, we will promptly delete the information. If you believe we have collected information from a child under 16 (or the equivalent age), please contact us.

Policy for Users Outside the United States:

Your personal information may be stored, transferred, and processed in the United States and other countries where the Company, Dotdash Meredith affiliates, or service providers operate. Data protection laws in these countries may differ from your location. For information on international data transfers or safeguards, contact us.

Region-Specific Disclosures:

Depending on your state or country, we may provide additional disclosures about our data privacy practices:

  • California, Colorado, Connecticut, Nevada, Utah, and Virginia: Refer to the ‘U.S. State Privacy Notice’ section below.
  • European Economic Area, United Kingdom, or Switzerland: If you are in the EEA, UK, Switzerland, or engage with our European operations, review the ‘European Privacy Notice’ section for specific privacy information.

Changes to This Privacy Policy:

We may periodically update this Privacy Policy to reflect changes in our practices. Material changes will be indicated at the top with the latest update date. Continued use of Services linked to the updated Privacy Policy binds you to these changes. Notice of material changes may also be provided at our discretion. Regularly review this page for the latest information on our privacy practices.